No corporate CV here, only the honest version.
Everybody has a story.
This is mine.
No corporate CV here, only the honest version.
This is mine.
After many years, I took the leap and committed myself to working with design. That's how the idea for Studio Miraç came about.
And now here we are. Yay!
Living proof that a decade of gastronomy chaos, a business degree and a stubborn love for design can one day turn into a freelance Brand Design Business.
My path hasn't always been linear to the outside eye, which has made me question it many times. However, I've never questioned myself, as I am always looking for opportunities to design and create.
Hi I’m
Lea Miraç
Underneath all of it, us people are looking for the same thing. To feel like we belong somewhere. To encounter something real. When a business knows who it is and shows up that way (clearly, honestly and without pretending) it creates exactly that kind of space. One where people can exhale, connect, and feel a little more like themselves.
what these moments made me realize...
I grew up behind the counter of my parents' café. I watched people come as strangers and leave as regulars. And this was not all because of the coffee, but because my parents created a place that felt like somewhere you could just be. I've spent over ten years working in gastronomy myself and the joy of making a guest feel like they are at home, simply through a smile, never wore off.
What my experience has taught me
whats important to me
openness
I meet people where they are. You can't help someone build something honest if you haven't taken the time to understand them.
courage
Showing up as yourself and stand behind it can be scary – ask me! So let's explore this sweet discomfort zone together.
rootedness
I believe that good branding grows from something real. I dig into what's the story behind before I design anything.
Warmth
I don't do cold, corporate branding. Every project starts with actually listening to you and what your brand is about.
←
whats important to me
→
openness
I meet people where they are. You can't help someone build something honest if you haven't taken the time to understand them.
whats important to me
←
→
courage
Showing up as yourself and stand behind it can be scary – ask me! So let's explore this sweet discomfort zone together.
whats important to me
←
→
Rootedness
I believe that good branding grows from something real. I dig into what's the story behind before I design anything.
→
whats important to me
←
warmth
I don't do cold, corporate branding. Every project starts with actually listening to you and what your brand is about.
I wish to build brand identities that make the right people feel at home before they even notice it.
So, this is not only about looking good. But rather about a business feeling clear about what it stands for, who it's talking to, and how to show up consistently. Because when it does, people notice.